The world is again recognising water as the basis of all life. Water for all is an integrated worldview of human development and care for the environment, rather than a fragmented use of resources. The big challenge is in securing the basic water needs for the many who do not have access and for business to grow in responsibility as it increasingly realizes the value of water in sustaining production. The UN General Assembly declared 2013 as the UN International Year of Water Cooperation and 22 March as World Water Day. World Water Day 2013 highlights freshwater and draws attention to the benefits of cooperation in water management.